Google can only get too relevant from one point of view: paid search. The question is what this means for the natural search listings and search engine optimisation. This statement from an article about search around the world caught my attention because I’ve for some unknown reason never considered that a search engine can become too relevant. In my mind it has always been an obvious truth tha...

There are many SEO techniques at hand to increase a website's ranking. However, a lot of those are frowned upon by the search engines. A number of techniques are considered 'unethical' and may result in penalties or a complete ban. That could be repeating keywords unreasonably often on a page, making the text invisible by using the same text and background color, or frequently submitting a webs...

There is no reason not to integrate online and offline marketing but plenty of reasons to take advantage of the opportunities offered by this integration. Many large brands are beginning to realise this while others are still lagging behind. If you still got a ways to go, maybe now is the time to jump on the band wagon and start capitalising on your integrated marketing efforts.

The best way to measure the success of your campaigns is to use detailed analytics tools to track your website stats. Success measured in number of hits is no longer an industry yardstick. The need for tools developed specifically to measure unique visitors, keyword referrals, search engine referrals, eCommerce tracking and pay-per-click tracking is vital. Any reputable SEO agency will provide...